5 Ways to Promote/Grow Your Building Products or Services Business
The construction business in Africa is currently experiencing growth. A lot of people are becoming homeowners, a lot of businesses are upgrading their commercial premises. It is a boom time for building products and services suppliers. As a building products and services providers, having your own business is only half the story, you still need to get out there and tell people about your products or service.
Thanks to new technology, gone are the days when promoting your business meant spending a fortune on advertising or PR, a crippling cost for a small business trying to get off the ground.
Nowadays, with the internet and social media, most entrepreneurs and small business owners can be more directly involved in marketing their businesses.
To reach more customers, you have got to promote your building products/services effectively.
With the plethora of information available, some business owners may get confused about how to grow their building business.
By executing a few things, you will be able to grow your business in no time.
Here are five things you need to do to grow your building products/service business.
1. Increase Your Marketing Effort:
Most times, business owners get caught up in the web of daily business operations and neglect marketing efforts required to grow the business.
To grow your business and scale up, you’ve got to 2x or 3x your marketing efforts. This way, you get to generate more leads and increase your profit.
Nothing works until you’ve reached out to more customers.
Read more on how inbound marketing can grow your building products or services brand
2. Hire a Professional Graphics Designer:
It sounds basic! However, don’t be fooled by how simplistic this tip may seem.
A lot of people underestimate the importance of a professional graphics designer.
The goal of a business is widespread brand recognition. Your business needs to inspire credibility and persuade others to spread the word about your work. A good graphics designer helps you create compelling visuals for your business. This includes Logos, images and graphics for business cards, website design, promotional flyers and catalogues.
These images would help you imprint the ideal mental picture on the minds of your prospective customers.
Boost your marketing efforts by using great graphics.
3. Get Feedback from Previous (or Existing) Clients:
One of the best ways of boosting your client base is to get feedback from previous (or existing) clients.
To ask for feedback, you should reach out to existing clients and let them grade your services (or products) on a scale of 10 — 1 is not recommended while 10 is highly recommended.
Also, you can ask if they’re likely to recommend your company to a friend.
Ideally, you should offer a free guide to potential clients who would love to do business with you.
With the feedback, you’d get an idea of how valuable your products (or services) are, and you’d also get to identify how to improve your business.
Also, the feedback can be a source of a potential testimonial, but you’ve got to seek permission before using it.
Here’s the thing; asking for feedback and looking for recommendations opens your business up to referrals — and referrals are 5x likely to convert into new customers.
4. List your business on online marketplaces and directories
There are many online marketplaces that connect buyers and sellers. Listing your business on these platforms is a great way to improve the visibility of your brand and promote your products and services. Visibility is one of the magic ingredients that can propel your business to the next level.
To maximize online visibility, you must drive more eyeballs to your business.
One way of doing that is by getting listed on the platforms like Masterbuildafrica.
Masterbuildafrica features an online directory and a products & services listing designed for construction industry professionals, procurement managers, homeowners and other clients in Africa to enable them specify building products, manufacturers, suppliers and service providers, by browsing the product & services categories or using the online search engine.
Free listing is available and for maximum exposure, a range of premium subscription packages are also available.
To discuss the options available, send an email to firstname.lastname@example.org.
5. Deliver Excellent Services with the Right Products
Excellent service delivery and good customer experience are one of the fundamental ways of growing a building business.
There’s no shortcut to this — provide excellent services, and your existing clients will be return customers.
How would you revamp your building business for maximum growth?